Design Talk:
by Lassen


 1. How would you describe by Lassen's unique style and aesthetic?
      • by Lassen has a very broad style. At least broader than most people are aware of. The Lassen brothers had a very different approach to design and that shows in our products. We are of course most known for the cubic and rugged style from our iconic Kubus collection, originally designed by Mogens Lassen. Our founder, Søren Lassen, has continued this way of designing products, so this is with out a doubt the main style of by Lassen.

    • 2. What do you think are the key essentials in contemporary Danish design?

      Danish design in the year 2019 is heading in an interesting direction. Today the practical element plays an even bigger role than previously. Looking great is not always enough these days. Combine something well designed while serving a practical purpose and you most likely have an award-winning product.

3. When starting a new project, what is the creative process each product goes through?

Every project is unique in their own way, and so is their creative process. So, the process varies a lot depending on the sole purpose of the product. But every product starts with an idea. Obviously. Our products are designed to be beautiful additions to households around the world, but they are also serving a practical purpose. So, combining those to elements is the real challenge, and it takes a lot of back and forth between designer and products development to get it just right.

    •  4. When looking for new ideas is there a particular thing you do to look for inspiration?

      We are fortunate to have such a huge legacy left behind by Mogens and Flemming Lassen. So, we of course look to them for inspiration when designing a new product.


       5. How do you view the development of storage furniture in interior design?

      Storage products seems to be getting more and more focus these days, and with it comes more innovating design. Storage products have to be both clever and great to look at.


                  • 6. How do you feel your products fulfil both form and function?

                    To a very high degree. Many of our products are made with both form and function in mind, and we believe that is a huge part of their success.

        7. What are the defining characteristics of the by Lassen Frame series?

        Our Frame collection is characterized by the iconic cubic design dating back to the original Kubus candleholder. Furthermore, it is tremendously versatile in both how it is used and how it is displayed in and around the home. You can pretty much use Frame in every single room around the house, and we simply love this flexibility in a product.

8. How long does it take to develop a product through design and prototype to completion?

It varies a lot. Some products are more difficult to design, some are more difficult to manufacture. But a year or more is not uncommon.


 9. Which beautifully designed storage or organising product do you covet?

A tricky question. Covet might not be right term, but it is difficult not to have a certain admiration for what Montana Furniture has done for the market of storage products.


10. Are you fanatical about buying great storage for your own home?

Fanatical might be a slight exaggeration but to some extent, yes


11. Do you have any great organising tips you can pass on?

People want to make the most out of the space they have got, and because of that the clean and simple approach to storage is as popular as ever before. So in a time dominated by tidying up your home, the old saying “less is more” is probably as relevant as ever